// Problem
The agency had the reputation-management expertise but wanted to grow beyond its home market. The catch: in most target markets, online reputation management isn't a category buyers understand — people conflate a brand's reputation with a person's good name, and "manage my reputation" lands as a vague, hard-to-price ask.
Strong service — mute in a new market. No localized offer, no sales system, no way to teach anyone to sell it.
// Approach
I treated market entry as a product problem, not a sales push. Go deep on each market, find where demand actually sits, then package the expertise into something a buyer can grasp and price.
Most of the work was upstream — understanding why the pitch kept dying on contact, and rebuilding the offer so it didn't.