BotFlow PH — Case · Tom Chanchin
(case 01) AI Automation · Messenger Commerce

BotFlow PH

An AI-first sales ecosystem for Philippine small businesses — built where buying actually happens: inside the chat.

Role
Founder & builder
Scope
Strategy · Product · AI automation · GTM
Stack
ManyChat · Claude API · Make / n8n · in-chat mini-apps
Status
Live pilot
// Problem

In the Philippines, buying happens in the DMs. Messenger and Instagram are the storefront, and small businesses lose sales there every day — owners can't answer every message fast enough, replies come hours late, and warm leads go cold overnight.

The channel was right. The response was the bottleneck.

// Approach

I built an AI-first communication layer on top of Messenger — the channel SMBs already live in, no new app to learn. Bots qualify and answer instantly, in-chat mini-apps handle browsing and ordering without leaving the conversation, and an affiliate network turns existing customers into a distribution channel.

I packaged it as ready-to-deploy demos across 13 industries, so a business sees its own use case running before committing a peso.

// Results
Live pilot — running with real businesses
  • 24/7 lead qualification with no extra headcount
  • Average response time under 30 seconds
  • Up to 80% of first-touch conversations automated
  • Built for Messenger-led commerce, where buying actually happens
Messenger Bots In-chat Mini-apps Affiliate Network 13 Verticals
// Next milestone

One closed loop: bots, in-chat mini-apps and the affiliate network all feeding a CRM I'm building in-house — so every conversation becomes owned customer data, not a lost DM.

See it live · botflowph.online ↗

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